Generating leads is one of the hardest things in law firm marketing. It’s also one of the most important things to ensure you stay in business and keep growing your practice. Here are five great marketing ideas that can help you generate more leads from your existing clients, your website, and the community around you.
1.) Build a Branding Strategy
Branding is one of the most critical aspects of marketing for a law firm. Branding creates an association in people’s minds between the law firm and qualities such as reliability, trustworthiness, and knowledge. Once these associations are made, prospective clients will be more likely to seek out that law firm when they need legal advice or representation. With this in mind, law firms need to consider branding seriously and how they want their brand to look. Here are five great ways that law firms can start building their brands:
- Use the company logo consistently;
- Develop a set of strong values;
- Advertise on social media channels like Facebook, Twitter, LinkedIn, Instagram, and Pinterest;
- Provide excellent customer service;
- Offer discounts on services based on new-client status.
Please give us a call to help develop your law firm branding strategy. We’ll help you generate ideas for making your law firm stand out from the competition!
2.) Develop a Social Media Plan
Create a Facebook Page for your law firm. This is a great way to increase your reach and get the word out about your offer. Include photos and posts that interest or benefit your potential clients. There is no need for it all to be legal jargon! Promote your page through paid Facebook ads. This will allow you to show off in front of people who are most likely interested in your offer without spending much money. Remember to stay on top of your posts and make them attractive. Providing helpful information, answering questions, and responding when someone reaches out to you may help you gain more followers.
While we’ve discussed the benefits of social media marketing, some may feel that this does not provide enough visibility for their business. Consider creating a YouTube Channel with videos showcasing your practice area expertise or company services. It can be very affordable to create short video clips on your phone as long as they are short enough to go unnoticed by viewers. If not, keep it under 60 seconds long.
3.) Create a Website That Converts Visitors Into Clients
Creating a website that converts visitors into clients is the perfect place to start when it comes to law firm marketing. You first must consider your target audience and who you want to visit your website. Do you want them to be lawyers or potential clients? Your website should address both of these audiences.
Secondly, you need an easy way for visitors to find out more information about what services your law firm offers. This can be done by including call-to-action buttons on each site page, such as Get in Touch, How It Works, or Contact Us. These are all great ways for people who visit your site and might be interested in what you have to offer to contact you without having to leave the site they’re on.
And lastly, make sure you’ve set up your email list so you can stay in touch with them. To generate leads from this list, include links on your home page or any other website pages that point back to the signup form (e.g., Join Our Newsletter). YYou’llalso want to make sure not just anyone can subscribe; instead, provide only those relevant options to their interests, so they feel like part of the process.
4.) Incorporate Video into Your Marketing Efforts
One of the easiest ways to generate leads is by including a short-form video on your website. This will help you increase your conversion rates because people are more likely to watch a video before deciding whether they want something. It can also help you start conversations with potential clients because if they like what they see, they’ll reach out to talk about it.
One way to make your videos effective is to keep them short and simple so that viewers don’t lose interest. Include valuable information in the video’s description so people know what they’re getting into when they click play. Videos should be a lot like commercials in which companies try to sell their product in 30 seconds – these same principles can be applied to law firm marketing efforts.
The audience doesn’t have time for long talks. Instead, search for something to discuss that could be explained thoroughly in one minute or two. The video needs not to answer every question in detail. One example would be a short video about suing someone over personal injuries. This could include things like:
- How long it takes before an incident starts being counted under the statute of limitation
- What the statute of limitations is
- If this time limit can be extended because of any extenuating circumstances
- Why a client must contact their lawyer before this deadline expires
In just two minutes, viewers learn whether they can file a lawsuit based on when it occurred while also knowing why lawyers are essential in this process. Videos perform well on Facebook and Tik Tok but often do better on Youtube. Deliver the goods upfront and use accurate titles as people need to know what they’re going into with your videos from the beginning.
5.) Be Active in Your Local Community
Scholarships, sponsorships, volunteering at events and participating in good causes in the community. These are great ways to be active in your community and generate leads for your law firm.
For example, if you donate $500 for every touchdown the local football team scores this season, you will help the sports team with their fundraising and bring brand awareness for your law firm, which will get potential leads for your law firm!
Similarly, sponsoring a children’s art show or a charity run can allow you to speak with potential clients.
Volunteering at an event can also serve as an excellent networking opportunity while giving back to your community. Participating in good causes is a great way to meet people who may need legal services. The best part is that you’re helping others generate more business leads by donating your time and resources!
As you can see, there are many ways a law firm can market itself and generate leads. Take the time to explore these different ideas and see what works best for your business. Consider how much of your budget you want to spend on marketing campaigns and determine what will be most effective for your business. Also, it would help if you tracked where all this money goes to know which marketing tactics successfully generate new clients. Be sure to invest in strategies that work and discontinue those that don’t.
Depending on economic trends or competition, a strategy could also change over time. Remember, before investing in any campaign, do thorough research about your target audience, so you know who will see your advertisements and get the best results possible!