HVAC Lead Generation Strategies
We all need to keep our homes comfortable, so we’re going to share some great tips on how to get HVAC leads for your HVAC business.
Getting leads is essential if you’re trying to grow your HVAC business! But how do you get more leads? If you follow these five tips to get more HVAC leads, you’ll be on your way to growing your business and having the clients you want! Keep reading to learn more!
1.) Create a Landing Page with an Offer
You should start by creating a landing page with an offer. This is where you’ll put your lead magnet (freebie) and opt-in form. If you’re using Facebook ads, set up a custom URL for your ad. Then, when people click through to your landing page, they’ll see your offer and opt-in form. Your landing page aims to get people to enter their contact information. When someone opt-ins, it’s easy for you to send them valuable content via email over time so that they continue engaging with your brand.
2.) Include a Call to Action
Call-to-Action: A call-to-action (CTA) is a button or link on your website that prompts users to take action, such as clicking on it or filling out a form. Make sure your CTA buttons are clear and concise so that users know exactly what you want them to do next. Also, ensure there’s only one primary CTA per page—and place it above all other content. Occasionally, your CTA in the upper corner of your site works best. If you have multiple CTAs on a single page, consider using visual cues like arrows to direct people where they should click first.
3.) Promote it via Social Media
Once you’ve done that, promote your lead magnet wherever possible. Share it on social media, email lists, forums, etc. And finally, follow up. Don’t just leave people hanging – follow up every day for two weeks. Email is by far and away one of the most effective ways to generate leads online, and HubSpot’s software makes it easy. HubSpot allows you to build a series of emails (known as an autoresponder) which will be sent out automatically whenever someone signs up for your list.
4.) Add a Freebie or Discount
One of the easiest ways to get people to take action with your content is offering something free or discounted. You can do this through an email campaign, social media post, or even a blog post. Just make sure that you offer something relevant to what you’re selling. It doesn’t have to be expensive; it just has to be valuable enough for someone to take action.
People want to know how they can solve their problems and learn from those who have already solved them. This doesn’t mean you need to create original research, but if there are other sites that offer great information on similar topics, share them. Even if they don’t directly relate to your product or service, they could lead people in your direction and help them better understand how you might be able to help them.
For example, put together some helpful guides on common questions related to heating and cooling systems—for instance, create an ebook full of commonly asked questions related to SEER ratings (the standard measurement used when determining energy efficiency).
These eBooks allow you to add value without overtly promoting your business; instead, try to focus on providing helpful resources so that people will remember your HVAC business when they start looking into new installations for their homes or businesses.
5.) Use Video Ads
You should consider using video ads if you’re looking to generate new leads for your HVAC company. These ads are very effective at generating leads because they allow customers to see exactly what they’ll receive when they purchase your product. This makes it easier for them to decide whether or not they want to buy from you. You can also use video ads to show how easy installing your products and services is. Doing so can make buying a lot more convenient for potential clients and increase your sales as a result.
Additionally, for example, providing a video explaining how SEER ratings measure how efficient an HVAC unit is would be helpful to your potential customers, who will likely buy from you.
Hopefully, these tips will help you understand how to get HVAC leads for your HVAC company. HVAC lead generation isn’t as complicated as it seems. These five tips will make getting more leads a walk in the park. You might even say that you’ll be able to sleep at night again knowing that your business will thrive for years. And if you have questions about these tips or want some help with HVAC lead generation, just contact us! We’re always happy to help our clients succeed.