4 Digital Marketing Strategies Small Businesses Should Use

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4 Digital Marketing Strategies

A digital marketing strategy is an important part of any company’s overall marketing mix because not doing any marketing online is a stab in the back for any business. After all, millions of users surf the online world every second, and being unable to reach out to them can seriously cause a company to miss out on a whole host of opportunities.

That said, not all digital marketing strategies work best for small companies. Some are more expensive and are tailored to the big boys. So, what digital marketing strategy should you pick as a small company? Here are a few things you can include in it:

1. Search Engine Optimization

It is still true that Google is the king of search. No matter what kind of business you are in and what you are selling, your business page should be able to show up on Google search results. This is one of the cheapest forms of advertising, so it’s smart for a small company to use SEO.

When a company works with SEO, it can ensure its company name is associated with many positive keywords in the search engine. These simple things can make the company more visible to potential clients.

2. Social Media

Another important aspect that small companies should put into their digital marketing strategy is social media. Many people use this platform to share what they have and what they have experienced so far. Also, many people are using this platform to make business deals and network, which means that social media is highly useful for small companies.

For instance, if a company sells a certain kind of gadget, it is highly possible they can do a giveaway or a contest through a social media account. This would help them gather a lot of followers and customers at the same time.

3. Email Marketing

Email marketing is one of the oldest digital tools in the online world today. Some people think that email marketing is no longer effective, but it’s still as effective as it has always been.

When a company runs a campaign through email, it will have a much lower cost, allowing the company to send a lot of information without costing them a lot of money. Also, email campaigns are highly effective because the customer doesn’t have to do anything in return.

4. Video Marketing

Videos have been proven to be much more effective than other types of content when it comes to marketing. This is because it’s quicker and easier to process information in video format.

In addition, video marketing can be much more personal than other types of content simply because customers get to see the person behind the product. No matter what kind of product or service is being sold, it can help you greatly if you create a video about it. Also, if you can create a video in which you are using the product, that’s even better.


There are many other strategies you can implement out there. However, the above strategies are some of the best that you cannot leave out of your digital marketing strategy. Not only are they affordable, but they are effective for your company for long-term success! So, if you haven’t yet implemented any of the above strategies, do so immediately. You can also hire a professional digital marketer to help, ensuring that your efforts do not go to waste.

I’m an SEO expert specializing in lead generation for local small companies. If you are looking for a Jacksonville SEO expert, contact me today!

Kesar Long

About the author

Founder, Chief Strategist, and head of web development and advertising at Orbit Local–is a certified Google Ads Expert and HubSpot Solutions Partner with over a decade of digital marketing experience. He's earned a BS in Computing Information Science from the University of North Florida and an MBA at the Florida Institute of Technology.

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