A digital marketing strategy is an important part of any company’s overall marketing mix, simply because not doing any marketing online is a stab on the back for any business. After all, millions of users surf the online world every single second, and not being able to reach out to them can seriously cause a company to miss out on a whole host of opportunities.
That being said, not all digital marketing strategies work best for small companies. Some are more expensive and are tailored to the big boys. So, what digital marketing strategy should you pick as a small company? Here are a few things you can include in it:
1. Search Engine Optimization
It is still true that Google is the king of search. No matter what kind of business you are in and no matter what you are selling, your business page should be able to show up on Google search results. This is one of the cheapest forms of advertising, and that’s why it’s smart for a small company to use SEO.
When a company works with SEO, it can make sure that their company name is being associated with a lot of positive keywords in the search engine, and these simple things can make the company more visible to potential clients.
2. Social Media
Another important aspect that small companies should put into their digital marketing strategy is social media. A lot of people use this platform to share what they have and the things that they have experienced so far. Also, a lot of people are using this platform to make business deals and network, which means that social media is highly useful for small companies.
For instance, if a company is selling a certain kind of gadget, it is highly possible that they can do a giveaway or a contest through a social media account. This would help them gather a lot of followers and customers at the same time.
3. Email Marketing
Email marketing is one of the oldest digital marketing tools that exist in the online world today. Some people think that email marketing is no longer effective, but it’s still as effective as it has always been.
When a company runs a campaign through email, it will have a much lower cost, and it will allow the company to send a lot of information without costing them a lot of money. Also, email campaigns are highly effective because the customer doesn’t have to do anything in return.
4. Video Marketing
Videos have been proven to be much more effective than other types of content when it comes to marketing. This is because it’s quicker and easier to process information when it’s in video format.
In addition, video marketing can also be a lot more personal than other types of content simply because customers get to see a person behind the product. No matter what kind of product or service is being sold, it can help you a lot if you create a video about it. Also, if you can create a video in which you are actually using the product, that’s even better.
There are many other strategies you can definitely implement out there. However, the above strategies are some of the best that you cannot leave out of your digital marketing strategy. Not only are they affordable, but they are effective for your company for long-term success! So, if you haven’t yet implemented any of the strategies above, do so right away. You can hire a professional digital marketer to help as well, ensuring that your efforts do not go to waste.
Kesar Long is an SEO expert that specializes in lead generation for local small companies. If you are looking for a Jacksonville SEO expert, get in touch with us today!