List of Countries and States to Exclude from Google Ads

How To Exclude Countries &Amp; States From Google Ads

Google Ads (formerly known as AdWords) provides marketers with an easy and affordable way to reach potential customers in the United States, but that’s not all it does. With just a few simple steps, you can extend your reach to other countries in the world.

Can You Exclude Countries in Google Ads?

Yes, to start you need to figure out which countries you don’t want to target.

Use Location Targeting Settings in Google Ads

One of the easiest ways to control which countries see your ads is by using location targeting settings. You can use these settings to make sure that ads are only shown in specific countries or regions. Use these settings if you want only people in certain geographic areas to be able to click on your ads.

People In, Regularly In, Or Who'Ve Shown Interest

By default, Google sets ads can show to people in, regularly in, or who’ve shown interest in your targeted locations. But you need to exclude countries not in your location target area.

It’s a good idea to exclude countries you don’t want to target so that you don’t pay for clicks that come from those locations—and that should help cut down your cost per click (CPC).


When people outside of your target location area are using up your clicks and bounce off of your page it can hurt your Quality Score.

Pro Tip: Google recommends using the default option but I use “People in or regularly in your targeted locations” in my local campaign for more control over who sees my ads since I don’t want people outside of my coverage areas clicking on my ads.

Presence: People In Or Regularly In Your Targeted Location

Exclude Countries From Google Ads

When you create your ads, you can choose which regions to target. It’s important to exclude certain regions if you don’t want to waste clicks.

Excluding is easy–just select Exclude in Google Ads and choose all of the areas where you don’t want your ads shown. When excluding areas, keep in mind that you can always change your targeting later by adding them back into your campaign.

Use Location Exclusions to Prevent Clicks from Outside Your Geo Targeting Area

Running Google Ads, you’ll eventually start seeing cases of click fraud and you’ll likely see clicks from other countries outside of the United States even though you’re running a national campaign. You can’t avoid all of it but you can minimize it.

To do that, simply add location exclusions in Google Ads when setting up your campaign. It’s quick and easy, with no additional setup needed after that point. This will make sure a portion of traffic doesn’t come from an area where they aren’t intended to be generating traffic anyway.

Pro Tip: You can either exclude locations one by one for more control, or you can exclude a list of locations all at once by targeting multiple locations in bulk. Google Ads allows you to add a bulk list of up to 1000 location targets using its tools for bulk editing.

Add Locations In Bulk To Exclude List

Here’s a List Of All Countries For Use in the Exclusion List

List Of All Countries For Use In The Exclusion List

Note: Google excludes sanctioned countries imposed by the United States Office of Foreign Assets Control (OFAC). Therefore, Google Ads doesn’t show ads in the following countries or territories:

  • Crimea
  • Cuba
  • Iran
  • North Korea
  • Sevastopol city
  • Syria

Pro Tip: Enter Hong Kong and Taiwan separately from China for those to show up as exclusions.

You can copy the updated list of countries below (select all, copy and paste it into your exclusion list)

  • Afghanistan
  • Albania
  • Algeria
  • American Samoa
  • Andorra
  • Angola
  • Anguilla
  • Antarctica
  • Antigua and Barbuda
  • Argentina
  • Australia
  • Austria
  • Azerbaijan
  • Bahamas
  • Bahrain
  • Bangladesh
  • Barbados
  • Belarus
  • Belgium
  • Belize
  • Benin
  • Bhutan
  • Bolivia
  • Bosnia and Herzegovina
  • Botswana
  • Brazil
  • British Virgin Islands
  • Brunei Darussalam
  • Bulgaria
  • Burkina Faso
  • Burundi
  • Cambodia
  • Cameroon
  • Canada
  • Cape Verde
  • Central African Republic
  • Chad
  • Chile
  • China
  • Hong Kong
  • Taiwan
  • Christmas Island
  • Cocos Islands
  • Colombia
  • Comoros
  • Congo-Brazzaville
  • Congo-Kinshasa
  • Cook Islands
  • Costa Rica
  • Cote d’Ivoire
  • Croatia
  • Cuba
  • Cyprus
  • Czech Republic
  • Denmark
  • Djibouti
  • Dominica
  • Dominican Republic
  • Ecuador
  • Egypt
  • El Salvador
  • Equatorial Guinea
  • Eritrea
  • Estonia
  • Ethiopia
  • Falkland Islands
  • Federated States of Micronesia
  • Fiji
  • Finland
  • France
  • French Guiana
  • French Polynesia
  • Gabon
  • Gambia
  • Georgia
  • Germany
  • Ghana
  • Greece
  • Greenland
  • Grenada
  • Guadeloupe
  • Guam
  • Guatemala
  • Guinea
  • Guinea Bissau
  • Guyana
  • Haiti
  • Honduras
  • Hungary
  • Iceland
  • India
  • Indonesia
  • Iraq
  • Ireland
  • Israel
  • Italy
  • Jamaica
  • Japan
  • Jordan
  • Kazakhstan
  • Kenya
  • Kiribati
  • Kosovo
  • Kuwait
  • Kyrgyzstan
  • Laos
  • Latvia
  • Lebanon
  • Lesotho
  • Liberia
  • Libya
  • Liechtenstein
  • Lithuania
  • Luxembourg
  • Macedonia
  • Madagascar
  • Malawi
  • Malaysia
  • Maldives
  • Mali
  • Malta
  • Martinique
  • Mauritania
  • Mauritius
  • Mexico
  • Micronesia
  • Moldova
  • Monaco
  • Mongolia
  • Montenegro
  • Morocco
  • Mozambique
  • Myanmar
  • Namibia
  • Nauru
  • Nepal
  • Netherlands
  • New Caledonia
  • New Zealand
  • Nicaragua
  • Niger
  • Nigeria 
  • Niue
  • Norfolk Island
  • Norway
  • Oman
  • Pakistan
  • Palau
  • Palestine
  • Panama
  • Papua New Guinea
  • Paraguay
  • Peru
  • Philippines
  • Poland
  • Portugal
  • Qatar
  • Romania
  • Russia
  • Rwanda
  • Saint Kitts and Nevis
  • Saint Lucia
  • Samoa
  • San Marino
  • São Tomé and Príncipe
  • Saudi Arabia
  • Senegal
  • Serbia
  • Seychelles
  • Sierra Leone
  • Singapore
  • Slovakia
  • Slovenia
  • Solomon Islands
  • Somalia
  • South Africa
  • South Georgia and the South Sandwich Islands
  • South Korea
  • Sudan
  • Spain
  • Sri Lanka
  • St. Vincent and the Grenadines
  • Suriname
  • Svalbard and Jan Mayen
  • Swaziland
  • Sweden
  • Switzerland
  • Tajikistan
  • Tanzania
  • Thailand
  • UAE
  • Togo
  • Tonga
  • Trinidad and Tobago
  • Tunisia
  • Turkey
  • Turkmenistan
  • Tuvalu
  • Uganda
  • Ukraine
  • United Kingdom
  • Uruguay
  • Uzbekistan
  • Vanuatu
  • Vatican City
  • Venezuela
  • Vietnam
  • Wallis and Futuna Islands
  • Western Sahara
  • Yemen
  • Zambia
  • Zimbabwe

Pro Tip: You can apply the same strategy for states if you’re running a local campaign and need to exclude your ads from showing to people outside of your local targeting.

Excludestatesingoogleads 1920W

Here’s a List of All States For Use in the Exclusion List

Pro Tip: Don’t use the state name for Georgia as a single word because it will show up for the country. Thus, I have added it as, George, United States to the list.

  • Alabama
  • Alaska
  • Arizona
  • Arkansas
  • California
  • Colorado
  • Connecticut
  • Delaware
  • Florida
  • Georgia, United States
  • Hawaii
  • Idaho
  • Illinois
  • Indiana
  • Iowa
  • Kansas
  • Kentucky
  • Louisiana
  • Maine
  • Maryland
  • Massachusetts
  • Michigan
  • Minnesota
  • Mississippi
  • Missouri
  • Montana
  • Nebraska
  • Nevada
  • New Hampshire
  • New Jersey
  • New Mexico
  • New York
  • North Carolina
  • North Dakota
  • Ohio
  • Oklahoma
  • Oregon
  • Pennsylvania
  • Rhode Island
  • South Carolina
  • South Dakota
  • Tennessee
  • Texas
  • Utah
  • Vermont
  • Virginia
  • Washington
  • West Virginia
  • Wisconsin
  • Wyoming

Use Negative Keywords as Another Option

If you want to prevent specific states from showing your ads, add state names as negative keywords. By using negative keywords, you can control which states your ads appear in and boost performance by preventing irrelevant clicks.

List of All States for Use as Negative Keywords

You can also specify a list of specific states you don’t want to show your ads in. For example, if you don’t want to show your ads in New York, add them as negative keywords.

Pro Tip: Be careful, you only want to exclude searches that contain state’s names and if a state has two words in its name, then use double quotations as a “phrase match” negative.

  • Alabama
  • Alaska
  • Arizona
  • Arkansas
  • California
  • Colorado
  • Connecticut
  • Delaware
  • Florida
  • Georgia
  • Hawaii
  • Idaho
  • Illinois
  • Indiana
  • Iowa
  • Kansas
  • Kentucky
  • Louisiana
  • Maine
  • Maryland
  • Massachusetts
  • Michigan
  • Minnesota
  • Mississippi
  • Missouri
  • Montana
  • Nebraska
  • Nevada
  • “New Hampshire”
  • “New Jersey”
  • “New Mexico”
  • “New York”
  • “North Carolina”
  • “North Dakota”
  • Ohio
  • Oklahoma
  • Oregon
  • Pennsylvania
  • “Rhode Island”
  • “South Carolina”
  • “South Dakota”
  • Tennessee
  • Texas
  • Utah
  • Vermont
  • Virginia
  • Washington
  • “West Virginia”
  • Wisconsin
  • Wyoming

List of State Abbreviations for Use in a Negative Keywords List

The United States includes 50 states, and each of them has abbreviations. But, you don’t have to include them all in your Google Ads campaign if you aren’t targeting all 50 of them. You can set up an ad campaign so that it only serves ads in specific states. However, if you have a local campaign, you may want to prevent out-of-state clicks. To do so, enter any of these two character combinations into your negative keywords list:

Pro Tip: You don’t want to use the state abbreviations “IN” and “OR” because they’re common words, so it is removed from the list. Having “IN” or “OR” will block your ads from showing up for phrases like SEO Services “IN” Jacksonville.

  • AL
  • AK
  • AZ
  • AR
  • CA
  • CO
  • CT
  • DE
  • FL
  • GA
  • HI
  • ID
  • IL
  • IA
  • KS
  • KY
  • LA
  • ME
  • MD
  • MA
  • MI
  • MN
  • MS
  • MO
  • MT
  • NE
  • NV
  • NH
  • NJ
  • NM
  • NY
  • NC
  • ND
  • OH
  • PA
  • RI
  • SC
  • SD
  • TN
  • TX
  • UT
  • VT
  • VA
  • WA
  • WV
  • WI
  • WY

Conclusion

You can block clicks from specific countries or states if they are causing too much fraud using location exclusion and adding negative keywords. Please keep in mind, that although setting up exclusion lists is an effective way to get rid of fraudulent traffic but it isn’t perfect—there are still many ways for hackers and spammers to get around these filters.

About the author

Co-founder, head of web development and paid media advertising at Orbit Local, is a certified Google Partner with over a decade of digital marketing experience. He's earned a BS in Computing Information Science from the University of North Florida and an MBA at the Florida Institute of Technology.

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