Do you advertise through Bing Ads and believe you may have fallen victim to click fraud? If so, you may be entitled to a refund. This blog post will discuss how to get click fraud refunds from Bing Ads. We will look at what qualifies as click fraud, how to identify it, and the steps you need to take to claim a refund. By the end of this post, you should better understand how to protect yourself from click fraud and how to ensure you are reimbursed for any losses.
Understand What Click Fraud Is
Click fraud is an online advertising fraud involving fake clicks generated by automated systems. It occurs when a user or an automated system simulates mouse clicks on online ads, resulting in fraudulent charges to the advertiser. This type of fraud can be difficult to detect, as it is often done using sophisticated software programs. Businesses need to understand what click fraud is and how it can be prevented, as this type of ad fraud can be costly and damaging to their online advertising efforts.
The click fraud meaning refers to the malicious practice of generating fake clicks on online ads. This type of ad fraud can be perpetrated by either a person or an automated system, and it can potentially cost advertisers a great deal of money in wasted ad spend. Additionally, it can reduce the effectiveness of an advertiser’s campaigns, as it may result in inaccurate data being reported. To combat click fraud and protect your business, it is important to understand the meaning of click fraud and ad fraud.
Know the Difference Between Accidental and Intentional Clicks
Clicks and invalid impressions can artificially inflate an advertiser’s costs or a publisher’s earnings with online advertising. As well as intentionally fraudulent traffic (or ad fraud), such as clicking on an ad multiple times, there is also accidental traffic. Ads on Google, Bing, and Facebook must generate genuine user interest, and any technique that artificially generates clicks or impressions is prohibited.
Ad fraud can be extremely difficult to spot, ranging from bots clicking on ads to competitors or malicious actors defrauding advertisers. Click fraud rate can vary depending on the industry and the types of ads being run, but it’s important to know how to spot it and take steps to stop click fraud from happening. In addition to click fraud software tools, there are other strategies to help prevent click fraud in your campaigns, such as setting up filters, monitoring for unusual activity, and ensuring ads are shown to real people.
Additionally, it’s essential to stay up-to-date on current methods of click fraud prevention, like using machine learning algorithms to detect patterns in user behavior. With these tools and strategies in place, you’ll be able to detect better and avoid click fraud in your campaigns.
Know When You Can Get a Refund
Click fraud is a major problem for companies that advertise online, as it can drastically reduce the effectiveness of their campaigns. Unfortunately, Bing Ads is the network of choice for many click fraudsters, and Bing Ads could be better at detecting and preventing them. That’s why knowing when to get a refund from Bing Ads is important if your account has been impacted by click fraud. To start, here are some tips on how to avoid click fraud.
One way to avoid click fraud is using Bing Ads’ built-in safety tools. Bing Ads offers several tools and settings to help you detect and prevent click fraud, such as filtering out suspicious IP addresses and enabling the click fraud reporting system.
Suppose you wish to keep certain IP addresses from seeing your ads. In that case, the following steps should be taken:
To block specific IP addresses from seeing your ads
- Start from the Campaigns section of the left-hand menu.
- Select the checkbox beside the desired campaign.
- Go to Edit > Other changes.
- Choose IP address exclusions from the Campaign settings dropdown.
- Here, you can input the IPs you wish to block one per line, or you may use a wildcard (*) to cover a range.
- Apply your settings once you are done by scrolling down and clicking Save.
More details on Microsoft Ads’ help center.
*Please note that these restrictions must be set at the campaign level and not the ad group level, and the maximum number of IPs/ranges that can be blocked is 100 (IPv4 addresses with four octets that range from 0 to 255 – the wildcard can replace the last octet).
Additionally, you can use advanced tools such as device targeting and time-of-day bidding to target the right customers better and reduce the chance of fraudulent clicks. These tools can help you get the most out of your Bing Ads campaigns while protecting your account from potential Bing Ads click fraud. If you have a list of suspicious IP addresses, you can get a refund from Microsoft Ads.
How to Request a Click Fraud Refund from Bing Ads
To request a refund from Microsoft Ads, you must provide evidence that the clicks in question were fraudulent, similar to a Facebook click fraud analysis report. Submitting a request for a click fraud refund is fairly straightforward, but having the necessary evidence to back up your claim will make it much easier for Microsoft Ads to approve the request.
Getting a click fraud refund from Microsoft Ads is not difficult if you have the evidence needed to prove your case. This includes documentation from third-party services like ClickCease and ClickGuard, which provide information about how many of your suspicious or fraudulent clicks. With this information, you can convince Microsoft Ads and get a refund for the fraudulent clicks you received on Bing Ads.
Microsoft Ads asks you for fake click dates, why you think the clicks are fraudulent, the IP address of the fraudulent clicks, which ads campaigns were impacted, and the keywords associated with the fraudulent ads. But you’ll need a click fraud defender software like Polygraph to get the IP addresses you must submit. Polygraph automatically creates this information, downloadable as a CSV, making it easy for you to request a refund.
Submit your refund request by contacting Microsoft Ads’ customer support team through the Microsoft ads website.
What Happens if Your Request Is Denied
If you’ve submitted a request for a click fraud refund from Bing Ads and been denied, you may wonder what your next steps are. Unfortunately, there isn’t much you can do to challenge the decision, as Bing Ads is the ultimate arbiter of any click fraud-related requests.
That being said, there are some proactive steps you can take to minimize your chances of being hit with click fraud again. Implementing click fraud software can help identify potentially fraudulent traffic and prevent it from reaching your ads.
Additionally, Clixtell is a useful tool for detecting click fraud, such as unusually high click rates or suspiciously similar IP addresses. By preventing and detecting click fraud, you can avoid requesting a refund from Bing Ads again.