Guide to Linking Google Ads, Google Analytics 4, Search Console, and Google My Business

In the ever-evolving digital landscape, the seamless integration of various platforms is crucial for effective data management and insightful reporting. In this comprehensive guide, we’ll walk you through the step-by-step process of linking your Google Ads account to Google Analytics 4, connecting Google Analytics to Search Console, and integrating Google My Business for a unified data ecosystem.

Linking Google Ads to Google Analytics 4:

1. Navigate to Google Analytics:
   • Visit Google Analytics and log in with your Google account.
2. Select Your Property:
   • Choose the property where your Google Analytics 4 setup is located from the left-hand menu.
3. Access Admin Settings:
   • Click on “Admin” at the bottom left of the page.
4. Choose Property and Data Streams:
   • Under the Property column, select the desired property.
   • In the “Data Streams” section, click on the GA4 data stream you want to link.
5. Initiate Google Ads Linking:
   • In the “Data Stream Settings” page, find the “Google Ads linking” section.
   • Follow the prompts to seamlessly link your Google Ads account.

Connecting Google Analytics to Search Console:

1. Access Google Analytics:
   • Go to Google Analytics and sign in.
2. Select Property:
   • Choose the property associated with your GA4 setup.
3. Navigate to Admin Settings:
   • Click on “Admin” at the bottom left of the page.
4. Choose Property:
   • Under the Property column, select the property you want to link to Search Console.
5. Initiate Search Console Linking:
   • In “Property Settings,” find the “Google Search Console” option.
   • Click on it and follow the prompts to link your Search Console account.

Integrating Google Analytics with Google My Business:

1. Access Google Analytics:
   • Visit Google Analytics and log in.
2. Select Property:
   • Choose the property associated with your GA4 setup.
3. Navigate to Admin Settings:
   • Click on “Admin” at the bottom left of the page.
4. Choose Property:
   • Under the Property column, select the property you want to link to Google My Business.
5. Initiate Google My Business Linking:
   • In “Property Settings,” find the “Google My Business” option.
   • Click on it and follow the prompts to seamlessly link your Google My Business account.

Additional Steps for a Holistic Approach:

• Google Ads Integration with Search Console:
  • Within Google Ads, go to “Tools & Settings” > “Linked accounts.”
  • Under “Search Console,” click “Link” and follow the prompts for a streamlined integration.
• Google Business Profile:
  • Google Business Profile (formerly Google My Business) is typically linked automatically when you connect Google Ads to Google Analytics and Search Console.

By following these steps, you’ll create a synchronized digital ecosystem, allowing you to access comprehensive cross-platform data in Google Analytics for powerful reporting and strategic analysis. Stay updated on the latest documentation, as features and account linking options may evolve over time.